Self-Funded Search • Mid-Atlantic

Keeping great businesses locally owned.

All4 Equity acquires cash-flowing small businesses from retiring owners who want their employees, customers, and communities to be in good hands.

25+
Years of Leadership Experience
$5M
SBA Borrowing Capacity
$10M
Enterprise Valuation Buying Capacity with Raise
100%
Seller-Aligned. No PE Overhead.

A different kind of buyer.

Most businesses that go to market end up in the hands of private equity firms optimized for extraction, not stewardship. All4 Equity exists as an alternative. We are owner-operators, not fund managers. When we acquire a business, we are accountable to its employees, its customers, and its community — not to outside investors on a mandated exit timeline.

Our self-funded model means we move fast, structure deals to work for sellers, and remain flexible in ways that PE-backed buyers simply cannot be. We bring decades of operational and revenue leadership, not a playbook that treats every acquisition the same way.

We are looking for one great business at a time. And we intend to run it well for the long term.

Local Ownership Preserved
We keep businesses in the communities they serve, with owners who are invested in outcomes beyond quarterly returns.
Employee-First Transitions
Our commitment to employees goes beyond retention. We invest in advancement, benefits, and a culture where people can build careers.
Operational Excellence
We bring hands-on operating experience across sales, revenue strategy, and business systems to unlock the latent capacity in every business we acquire.
Seller-Aligned Structure
We design transactions to reflect what matters to sellers — whether that is price, timing, team continuity, or a thoughtful transition period.

The Silver Tsunami is real.
Most owners are not ready.

Millions of baby boomer business owners are approaching retirement with no succession plan in place. This is one of the largest wealth transfer events in U.S. history, and it creates a time-sensitive opportunity to steward excellent businesses through their next chapter.

2.4 Million Businesses

Baby boomer-owned small businesses expected to change hands in the coming years, the majority without a formal succession plan.

44%

44% of U.S. GDP

Small businesses contribute nearly half of the country's economic output and employ close to half the private workforce.

A Time-Sensitive Window

The demographic wave is already underway. Businesses that lack buyers face closure, not just sale. The cost of inaction falls on employees and communities.

$500K to $2M SDE
These are the businesses we are focused on, measured by Seller Discretionary Earnings. Too large to be absorbed by a family member and too small to attract institutional capital, they are exactly the right size for an experienced operator who can step in, add value, and sustain what makes them worth owning.

Investment Criteria

Our search is guided more by business fundamentals and owner alignment than by a rigid industry mandate. If a business generates consistent cash flow and has an owner who cares about what comes next, we want to have a conversation.

Business Characteristics

  • Seller Discretionary Earnings (SDE) between $500,000 and $2,000,000
  • Proven track record of profitability and consistent revenue
  • High recurring or re-occurring revenue streams
  • Strong, established management or operational team
  • Limited capital intensity and working capital requirements
  • Clear opportunity for growth through improved go-to-market or operations

Industry Profile

  • Mature, stable, and growing industry with sustainable competitive dynamics
  • Straightforward products or services with clear customer value
  • Proven business models not dependent on a single customer or contract
  • Sustainable competitive advantages, even if informal
  • Strong potential for growth under more structured leadership
Geographic Focus
Mid-Atlantic, with room to expand.
Our core focus is the Mid-Atlantic region. Proximity matters to us because we believe hands-on involvement during and after transition is how you protect what a business has built. We are not buying and stepping away.
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Our acquisition process.

We run a straightforward process built around respect for the seller's time and the confidential nature of these conversations. No tire-kickers, no endless committees.

01

Initial Conversation

We start with a no-pressure call to understand your business, your goals, and your timeline. Nothing is shared beyond this conversation without your explicit consent.

02

NDA and Preliminary Review

After signing a mutual NDA, we review basic financials and ask focused questions. We move efficiently and do not ask for information we do not intend to use.

03

Letter of Intent

If the business fits our criteria and both parties are aligned, we issue a written LOI with clear, clean terms and a defined exclusivity period for due diligence.

04

Close and Transition

We work with SBA lenders and your advisors to get to close. We structure a transition that works for you, the team, and the customers who depend on the business.

Who you're dealing with.

All4 Equity is a two-person operation. You will deal with us directly at every stage of the process, not with a junior associate or a deal team you have never met.

Ted Purnell
Founder & Principal

Ted brings nearly 30 years of sales leadership and management consulting experience, having scaled multiple early-stage businesses from zero to $25M+ in ARR. He has led revenue organizations at EY, Moogsoft, Unsupervised, and Instart Logic, closing landmark deals and building high-performing teams across SaaS, enterprise software, and professional services. He founded All4 Equity and All4 Growth Advisory to put that track record to work acquiring and operating businesses for the long term.

BS, Government & Politics, University of Maryland
Graduate Certificate in Real Estate Finance, Cornell University
Active Maryland Real Estate License
25+ years scaling SaaS and enterprise sales organizations
Founder, All4 Growth Advisory
Cesar Carvajal
Principal

Cesar co-founded and scaled an IT consulting firm to 25 employees, secured multi-year federal contracts, and managed all aspects of operations, payroll, and compliance before a successful exit. He has spent the past 15 years as a Senior IT Manager at the CFPB, overseeing enterprise infrastructure and leading a team of 13. His background is in running things, not theorizing about them.

BBA, Finance & Computer Information Systems, James Madison University
Systems Engineering Certificate, George Washington University
30+ years in enterprise IT management and cybersecurity
Former COO and co-founder of a 25-person federal IT firm
COR Level II Certified

You built something that matters.
We'll treat it that way.

Most sellers are not just looking for the highest number. They want confidence that what they spent decades building will be respected by the next owner. That is the conversation we are built for.

We are the decision-makers

No investment committee, no approval chain. Ted and Cesar evaluate every deal personally and make decisions directly. When we say we're interested, we mean it.

Structured to suit you

We work with SBA financing and can accommodate seller notes, extended transitions, consulting arrangements, and other structures that fit your situation.

Your team stays

We are operators, not restructurers. Our value creation strategy is growth, not cost reduction through headcount. The people who built the business matter to us.

Confidentiality is non-negotiable

We conduct due diligence quietly and professionally. Nothing about your business is shared beyond what is necessary to close a transaction.

We are not looking for a business to flip. We are looking for a business to run — and to run well.

The All4 Equity model is not built around an exit horizon. We acquire businesses because we believe in their potential and want to be the people who unlock it. When we sit across from a seller, our goal is a transaction that the seller would be proud of years from now.

Ready to explore a transition?

These conversations are personal and confidential. We welcome them at whatever stage of thinking you are at — whether you are ready to move now or just beginning to consider your options.

Ted Purnell
Founder & Principal
(703) 582-4877
Ted@All4Equity.com
Cesar Carvajal
Principal
(703) 624-2774
Carvie@All4Equity.com

All conversations are held in strict confidence.